Weird Bikes 3: Reparto Corse Baby
September 22, 2008Bianchi introduces new children’s range for 2009
In a sign of the continuing crisis in the Italian bicycle manufacturing sector, Bianchi has come out with a desperation move for 2009: bikes for three year olds. Not sure mamma and papa will be willing to pay for the Bianchi name in this competitive market segment…
The entire 2009 Bianchi range is filled with such examples of outsourcing and brand dilution. Good luck guys!
- Where’s the reparto corse label?
it is a smart move!! Even if my daughter already has two bikes, I would like her to have this one too!! Unfortunately, she doesn’t like biking very much!!!