Archive for the ‘Bottecchia on Youtube’ Category

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Bottecchia on YouTube 8: Ghostbusters!

January 29, 2010

“Who you gonna call? …Bottecchia!”

Prepare to dance as Italian cycle shop presents the new 2010 Bottecchia Supernova with a soundtrack featuring Ray Parker Jr’s greatest and only hit. A song from the early 80s – just the thing to emphasize this bike’s allegedly cutting edge design. Maybe the ghost reference refers to the fading memories of Bottecchia’s illustrious past…

Enjoy the song

 

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Bottecchia on You Tube 7: Too Slow!

March 19, 2009

Cringe as speed-thirsty Italian Bottecchia rider ‘Il barone’ (The Baron) tries to breakaway from the pack in his shiny new bike. Even the guy with the bikecam manages to catch him up…

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Bottecchia on YouTube 6: This is rather nice

January 7, 2009

Tap your feet to the latest in Milano hipster sounds as a discerning bike owner rides his Bottecchia around the bright lights of the festive Northern Italian city.

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Bottecchia on Youtube 5: Get a life!

November 13, 2008

And you thought watching paint dry was boring

This is the closest Bottecchia has got to winning the Tour de France in years. Exult as you watch sad loser play pro-cycling simulation game. At least the grand finale is worth the 6 minute and 35 second wait.

Bottecchia wins (but will you be there to see it?)

 

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Bottecchia on YouTube 4

August 29, 2008

The Neapolitan Bicyclery

“Don’t get any garbage caught in the spokes of your new mountain bike!”

I am still on holiday at the moment, enjoying life in the old country and trying out my dad’s new $84 (Canadian) Sportek bike from Zellers. After all the top mountain climbers at the Giro turned out to be doped – surprise! – I did not have much to say about pro cycling. Nonetheless, I had to break my silence when I saw this fantastic new promotional video on You tube for what must be the top “Bicyclery” in Naples. Thrill to the jerky camera movements, accompanied by the best mid 90s anarchist sounds, as the store proudly displays its ware. You can see why it was chosen to be an official Bottecchia dealer.

That’s amore

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Bottecchia on You Tube 3: Beating a Dead Horse

July 27, 2008

“Did I mention that it has Dura Ace?”

Be impressed as cyclist from Hackney tries to convince you to buy his Bottecchia bike for only £1500 (mudguards not included). As he will point out numerous times in the space of under 2 minutes, there are Dura Ace components. Wow! However, it does seem to be one of the mysterious Bottecchia USA models…

I’m keeping the mudguards

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Bottecchia on You Tube 2: the revenge

June 11, 2008

When you care enough to get the very mediocre

Here, thanks to a bike obsessed Australian, we have 2 minutes and thirty-five seconds of detailed examination of a Bottecchia Top Sprinter BS200 with a Campagnolo Xenon group and lots of el-cheapo Bottecchia branded components. With its groovy hydro-forming and ace puzzle piece paint job, this bike is sure to impress under informed shoppers as an example of cutting edge Italian design (a term that has become synonymous with outsourcing).

To be fair, although this is something I rarely do, this bike is a cut above your base model Bottecchia BS 100 – the bike with the black paint intended to look like carbon fibre from a great distance. The puzzle paint scheme is kind of nearly attractive, although the whole package is let down by the hopeless looking wheels.

Bottecchia’s marketing team, keen to emphasize the Italian heritage of such imported high markup items, will be glad to see that the You Tube poster has included their pride and joy in a series of equivalent products from the company’s competitors – products like the De rosa Idol, the Pinarello Prince, and most of the current Colnago range… 😛

Plus there’s a trippy 90’s retro rave soundtrack.

Be proud, be Bottecchia